How To Use Link Building (The Right Way) To Boost Your SEO

How can you get your website to score high in search engine listings? Where your page ranks is dependent on a whole host of criteria, like your use of keywords, your frequency of updates, whether or not your site is mobile friendly, and the length of time it takes for your site to load.


But one of the most important factors, possibly even the most important factor that determines your search engine listing has to do with how other internet users perceive your site. A website that has been linked to over and over again, or linked to by major companies and organizations, is a sure sign that it contains useful and relevant content. It’s considered a “good” website. Websites that aren’t being linked to can be a sign that it has some problems: it’s outdated, it’s inaccurate, it’s uninteresting, it’s not well designed, etc.


What Is Link Building?


Link building refers to a series of techniques that are used to encourage, persuade or prompt other individuals and businesses to link to your website. While considered to be one of the most difficult and time-consuming aspects of SEO, it often comes with the highest payoff.


Think of links to your website as a “vote” for your website. Link building is like creating a strong election campaign. The more you’re able to get other websites to “vote” for you, the higher your website is likely to be listed.


How Does Link Building Give You Better SEO?


A few years ago, before search engines had evolved into the level of sophistication they have now, a company could pump out hundreds of blog articles each month and watch their rankings rise. Unfortunately, this created a problem – a lot of the content, focusing more on keyword usage than valuable information, wasn’t very good. Users were frustrated having to sort through pages and pages of junk before they could find what they were looking for.


Today search engines focus more on quality than quantity. Having well-written content matters. Having up-to-date content matters. A clean design matters. A clear call to action matters. Obviously, with nearly a billion websites on the internet, and with over a 100,000 new ones being launched each day, it would be impossible for Google or Yahoo Bing employees to personally evaluate each and every one. That’s why they trust internet users to do it for them. Search engines take into consideration what sites are linking to a website as well as how often, to help determine a site’s overall importance.


But like all tips and tricks for improving your SEO, there’s a right way and a wrong way. The right way could strongly influence your ranking, getting your website on the front page of search engine listings, while the wrong way can quickly sink it further towards the bottom.


Link Building Do’s

Develop A Quality Site: If you want to get votes for having a quality website, you first need to have a quality website. No matter how much time and energy you put into link building, you won’t get very far if your website lacks the core elements that create a positive experience for your users. If your website is slow to load, confusing to navigate, difficult to read or in some way glitch-y, your link building efforts aren’t going to work.


Create Sharable Content: Not only does it help to have a content marketing strategy, it helps to generate content that users are going to want to share. So while the news story on your company’s culture may be interesting, it’s probably not something a lot of other websites are going to want to link to. Therefore, in addition to those types of pieces, you should focus on developing things like infographics and evergreen articles internet users will be able to pass around for a long time.


Find Ways to Broaden Your Reach: Even the best websites can go unnoticed if they’re not given a little exposure. You should find creative but credible outlets for your site’s address to be incorporated. More importantly, it should be incorporated within a context that makes sense. A mention in an industry newspaper or online review could score some major points. While including your link in a guest blog post or an online forum response is also helpful, because you’re leaving the link yourself, it won’t pull quite as much weight.


Link Your Pages To One Another: One step that website owners often forget when link building for SEO is that links within their own website can still count as “votes.” If the copy on your homepage references your contact page, link to it. If you have a blog article that touches upon a subject you’ve covered before, link to it. With that being said, don’t try to link everything. Having too many links or irrelevant links will suggest to search engines that you’re trying to beat the system and they will penalize you for that.


Link Building Don’ts


Ask For Links: In some scenarios, asking for links is okay. If a website is listing all the non-profit organizations in the area, and you’re a non-profit organization that isn’t listed, it would be perfectly acceptable to ask for your website to be added as well. If your company is working with another company, both parties may agree to include a link to one another’s sites. What you shouldn’t do is reach out to website owners with the proposition that if they link to your site, you’ll link to there’s, especially if the content isn’t even related. Google refers to this tactic as a form of “link scheming” and it won’t bring you the results you’re looking for.


Buy Links: Just like search engines can generally determine whether or not links have been exchanged to benefit the internet user, they can usually determine when links have been bought. Purchased links are often irrelevant, don’t make sense with the surrounding context, and come from sites that search engines don’t trust anyway – so much for a quality backlink. Not only do search engines have a team to help uncover websites that have bought or sold links, they encourage everyday internet users to report these sites. If your site is found to have purchased links, don’t expect it to rank high anytime soon.


Be a Link Dropper: You’ve probably seen these comments on your blog before:


“Great article! Check out my website! (link to their own website that has nothing to do with yours)”


If you can properly incorporate your website into a real, honest response to a blog article that’s related to your industry, that’s great, but avoid dropping your URLs in random places, whether it be in blog comments, forum responses, or on social media. Search engines can pick up on this, too.

Do I Need An SSL Certificate?



As you’re shopping around for a web hosting company or just setting up your site, you may come across the term “SSL Certificate.” What is an SSL Certificate and is it something you really need?


A Secure Sockets Layer (SSL) Certificate, which is also sometimes called a digital certificate, encrypts data as its being transferred from a web browser to a server. Normally, this data would be sent as text, but with an SSL Certificate, it adds a layer of security to prevent it from being obtained and utilized by a third party. This is useful for websites that handle sensitive information like social security numbers, credit card numbers, phone numbers and home addresses. If your website is an online store, membership-based organization, or other site that requires your customers’ personal details, then you probably want an SSL Certificate. If your website is purely information-based, like a blog or online resume, then you probably don’t need one.


Your web hosting company may offer SSL Certificates bundled in their packages. At iTMerri, all of our business plans come with an SSL Certificate included. If your web hosting company doesn’t offer SSL Certificates, you can purchase them through third party organizations like Comodo.


There are many types of SSL Certificates available and they’re offered at a wide range of price points, so do your research first to make sure you’re getting one that fits your needs.

How to Make Money as a Reseller Hosting

Do you offer services to help people with their websites? Perhaps you’re a web designer or a developer? If so, it is now possible to become a hosting reseller and add web hosting to the list of services you offer your clients.

As a hosting reseller, you’ll be able to offer your clients the hosting services they need and, in return, benefit from regular monthly income from each client you provide hosting for.

1. What is reseller hosting?

Essentially, reseller web hosting is where you buy hard drive space and bandwidth from a web host and then sell this on to your own customers. It’s like renting an apartment block and then letting the apartments to individual clients. Most web hosts have reseller hosting packages available for their clients.

2. The benefits of reseller hosting

There are quite a few benefits of reseller hosting. For a start, it enables you to offer a wider range of services to your clients. As a web developer, for example, you can become a one-stop shop: there’s no need for your clients to go elsewhere, they can get everything they need directly from you.

Reselling enables you to create your own hosting brand. Good reseller packages are white labelled, so your clients never know who you buy their hosting from. This enables you to create your own, unique hosting plans which can be customised to meet your client’s needs. You can set up, manage, and operate the back-end of your client’s websites and manage domains and email. And, of course, you can charge for providing this service.

As you can rent additional resources as your reselling service grows, it means you can start off small and upgrade as and when demand requires. Perhaps best of all, as you are using the services of your own web host, server management is done for you. There’s no need for any expertise in that area.

The biggest benefit, of course, is a financial one. By selling hosting, short-term clients become long-term customers. As a result, the lifetime value of your customers increases and you get steady income over the long term, helping with cashflow and profits.

3. What does a reseller package include?

Reseller packages can differ from host to host, however, most of them include the following:

  • Disc Space and unlimited bandwidth
  • Unlimited domain hosting
  • White label branding
  • cPanel / WHM control panels for Linux or Plesk 12 control panels for Windows
  • Customised account and website management for clients.
  • Additional hosting features for clients, e.g. email, cPanel, and security tools
  • Technical support (usually 24/7) offered by hosting provider

4. What services does your web host provide?

A frequent concern of those considering setting up a reseller hosting business is that they lack the technical expertise. However, this is not an issue. Web hosts are keen to sell reselling packages and understand that most resellers don’t have these skills.

For this reason, a good provider will take care of all the backend management for you. This includes setting up and maintaining the physical hardware and network infrastructure, and undertaking security monitoring, patching and software updates on your behalf.

You should also get 24/7 technical support if there are any issues, together with guaranteed uptime levels of 99.95% backed by service level agreement (SLA).

5. What to do before starting to offer reseller hosting

Before you start offering hosting to your clients, here are some of the things you will need to consider.

Decide upon the right hosting plans for your clients

If you are going to make a success of your hosting service, it needs to meet the needs of your customers. The plans you offer, therefore, should be based on those needs rather than being dictated to by the resources and features of your reseller account. If you are a web developer, you’ll have a good idea of the businesses you cater for and the type of hosting that would suit them best. If you work in a different sphere, you may need to research your target market first.

Things to consider include the size of disk space and amount of bandwidth clients require, the types of software they will use to build their websites, the number of email accounts they’ll want and their security needs (remote backups, malware and intrusion scanning, SSL, etc.).

You may want to put together a range of different packages for your customers to choose from and which give them the potential to upgrade as their business grows.

Manage your own growth

If this is your first foray into hosting, it’s a good idea to start out small. This will give you time to learn about hosting whilst growing your client list. This keeps overheads down (iTMerri’s Reseller Starter package with 30 GB of disk space is available for just $8.99 per month excluding VAT.)

As your business develops you can consider moving to larger plans such as our Reseller Premium (75GB for $12.94 pm) or our Reseller Supreme, (150GB for $16.99 pm for first month). If you grow even bigger, we can upgrade your reseller services to a dedicated server or cloud environment for you.

Avoid overselling

In web hosting, overselling is the practice of selling too many web hosting plans that, when combined, have a total resource demand that outstrips the capacity of a server. Some web hosts do this because they don’t expect all customers to fully utilise their hosting plans. However, if they do, the server would not be able to cope. This can lead to slow performance and even client’s websites going offline. It’s not good for business.

When you set up your reseller business, you should always aim to leave 30% of your disk space free. This redundant 30% can be used for existing customers who need extra space and to ensure all resources are never fully used up. You need to work that 30% redundancy into any costings and forecasts you prepare.

Make sure you provide great customer service

Providing the actual hosting is the easy part of being a reseller host. Your provider takes care of most of the technical stuff and once you have configured your plans and set up your customer’s accounts, most other things are automated.

However, your customers will have issues from time to time and it’s your response to these that can make or break your business. Prospective customers will expect a quick reply when enquiring about a package and existing customers will expect an equally swift response to any issues. You should, therefore, make sure you have the in-house capacity (both in terms of staffing levels and staffing expertise) to deal with these. If you don’t, you may have to find a way of outsourcing your hosting customer services.

You should consider other satisfaction metrics, too, such as security and reliability. You and your customers need to be confident that the level of security you have is adequate. This means taking proper and effective precautions with your own server (enforcing clients to use strong passwords, etc.) and ensuring that your host provides necessary security measures, such as intrusion monitoring and daily backups.

Reliability is also crucial to your success as a reseller. None of your clients will want their website going offline as it gives a poor impression of their businesses and may even lose them money. It won’t do your reputation much good either. For this reason, you should make sure that you have measures in place to minimise potential downtime (such as not overselling). You should also check the reliability and uptime rates of your host. You and your customers should never tolerate anything below 99.9%.


From reading this article, you should now have a wider understanding of what a hosting reseller is and how you can offer hosting to your clients as a way of extending your own business. You should also understand the benefits of reseller hosting and the things you need to consider before offering hosting as a service.

If you are interested in becoming a hosting reseller, take a look at our range of affordable reseller plans.


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